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The 14 Principles of Management of Henri Fayol

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  Fayol’s 14 Principles of Management which are still applicable for most of today's companies: 1. Division of work. Specialization increases output by making employees more efficient. 2. Authority. Managers must be able to give orders, and authority gives them this right. 3. Discipline. Employees must obey and respect the rules that govern the organization. 4. Unity of command. Every employee should receive orders from only one superior. 5. Unity of direction. The organization should have a single plan of action to guide managers and workers. 6. Subordination of individual interests to the general interest. The interests of any one employee or group of employees should not take precedence over the interests of the organization as a whole. 7. Remuneration. Workers must be paid a fair wage for their services. 8. Centralization. This term refers to the degree to which subordinates are involved in decision making. 9. Scalar chain. The line of authority from top management to the lowes...
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Youth, Women and Netizens (YWN)

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  Have you heard about the three angles that are the jewel of all marketers, simply they are Youth, Women and Netizens (YWN). It is important for any marketer or market  to have an idea about these three elements Youth, Women and Netizens. When it comes to brand advocacy in the digital world, not all customers are created equal. For increased probability of getting advocacy, marketers should place their bets on youth, women, and netizens (YWN). There is a common thread that connects them: YWN are the most influential segments in the digital era. It is perhaps not surprising that most subcultures—groups that have sets of norms and beliefs outside of the mainstream culture (e.g., cosplayers, homeschoolers, and hackers)—come predominantly from either youth, women, or netizens. Over time, the importance and influence of YWN has increased significantly. In fact, the subcultures that YWN represent have begun to influence the mainstream culture.   Younger-generation con...
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كيف يؤثر الجيل الذي تنتمي له او ينتمي له زبائنك على تصميم و اختيار المنتج و من ثم التسويق له

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  حدا سأل حالو لأي جيل بينتمي؟ ببساطة اي عام انت ولدت بيحدد لأي جيل بتنتمي 👍 بالوقت الحالي وهادا مثير للاهتمام  😉 منعيش تقريبا ستة اجيال بنفس الوقت مع بعض ابتداء من جيل الصامتون الى جيل الفا مرورا بما يسمى جيل الطفرة السكانية و اكس ، واي و زد فيكم تقرأو عن الموضوع عالانترنت !!!!!!!! بس  مو هون موضوعنا 🙃 شو لكن 😇 ؟ موضوعنا يا سادة كمجتمع اعمال شو بيفيدا هادا الكلام ?  رح اسأل هادا السؤال؟ شو لو اشتغلت بشركة و كان مديرك من جيل مختلف؟ كيف رح تتعامل معو؟ بالعكس شو لو كنت انت كمدير من جيل اكس و الموظف من جيل زد التعامل رح يكون صعب بقصد رح تكون علاقة العمل بينكم خاضعة لكتير من التقلبات الموضع جدا مهم  واحيانا ممكن يوصل لفشل كبير في المنظمة 🙁 الموضوع فعلا بدو مهارات ادارية للتعامل معو وبيحتاج حنكة و معرفة ادارية ليست بالقلية على كلا الطرفين التحلي بها لإنشاء بيئة عمل صحية!!!!!                          ...
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Main business orientations

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 We discuss below the more precise definitions of the alternative approaches to doing business. The below table simply describes the characteristic management thinking behind them. Reference book: Essential of Marketing 3ed Edition, for Frances Brassington,Stephen Pettitt.  Orientation Name: Focus on: Characteristics and aims Problems Production (Market is driven by price)   heavily on manufacturing by making products that are affordable and available   1.       Increase production 2.       Cost reduction and Control 3.       customers are only interested in price as the differentiating factor between competing products and will buy the cheapest 4.       Demand outstrips supply 5.       Make profit through volume ...
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