Youth, Women and Netizens (YWN)
Have you heard about the three angles that are the jewel of all marketers, simply they are Youth, Women and Netizens (YWN). It is important for any marketer or market to have an idea about these three elements Youth, Women and Netizens. When it comes to brand advocacy in the digital world, not all customers are created equal. For increased probability of getting advocacy, marketers should place their bets on youth, women, and netizens (YWN). There is a common thread that connects them: YWN are the most influential segments in the digital era. It is perhaps not surprising that most subcultures—groups that have sets of norms and beliefs outside of the mainstream culture (e.g., cosplayers, homeschoolers, and hackers)—come predominantly from either youth, women, or netizens. Over time, the importance and influence of YWN has increased significantly. In fact, the subcultures that YWN represent have begun to influence the mainstream culture. Younger-generation con...